As a member of the professional coaching community, I love opportunities to talk about the power of coaching and to bang the drum for the impact it can have on peoples’ lives.
As part of these conversations, I often get asked about the benefits of coaching and how this compares to other learning & development investments. It’s a great question!
WHAT DOES THE DATA SAY?
You know I like my data, so let’s look at what the research says about the positive impact of investing in coaching:
📈 80% of people who receive coaching report increased self-confidence, and over 70% benefit from improved work performance, relationships, and more effective communication skills (Source: International Coaching Federation)
📈 88% of people see progress on integrating positive behavioral change within the first 60 days of starting a coaching programme (Torch)
📈 People who have a coach are 84% more likely to get promoted compared to their peers who do not receive coaching (Leadership & Organisational Development Journal)
📈 86% of leaders agreed that relationship-based approaches to leadership development, such as coaching, achieve better results than more passive forms of learning (Torch)
📈 86% of companies report that they recouped their investment on coaching and more and 68% of individuals who hired coaches were able to make back their investment (International Coaching Federation)
📈 Compare this with online courses, where most learners don’t finish the online courses they start, with completion rates between 5%-15%, and where learners forget 75% of new information after only 6 days (Torch)
WHY IS COACHING SO EFFECTIVE?
Coaching is uniquely placed to deliver positive, sustainable, and integrated impact across peoples’ lives because it is:
💡 Personalised: I believe my clients are unique – a distinct mix of their personality, experiences, beliefs, passions – and focus on enabling them to develop their own insights and solutions, which work best for them within the context of their own day-to-day lives
💡 Safe: I create a trusting relationship and safe space for my clients where they feel psychologically safe and supported, listening without judgement to share observations and ask deep and intuitive questions
💡 Accountable: I provide a framework to help my clients stay committed to their plans for growth and we regularly take stock to ensure the focus and direction of the coaching is aligned with their desired outcomes, sharing responsibility for open and honest two-way feedback
What benefits have you realised from coaching?
